Survey finds AI adoption still nascent

Artificial intelligence (AI) adoption in Thailand is still in the early stages, with chatbot, robotic process automation (RPA) and consumer segmentation among the top targets for businesses, according to a survey by IMC Institute, a tech research and training organisation.

“Businesses in Thailand have high awareness of the benefits and importance of AI in reshaping industries, but they still have not deployed much effort or funding in that direction because of a lack of expertise,” said Thanachart Numnonda, executive director of IMC Institute.

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Suchit Leesa-Nguansuk